Rolex watches have long been the standard of
luxury, a status symbol as much as a sign of exquisite taste. Rolex watches
didn’t get a reputation for excellence by accident: Every step of a Rolex
watch’s production, from development to polish, occurs in a Rolex-owned
facility, allowing them to control even the most minute details.
Brief History of Rolex
Hans Wilsdorf and Alfred Davis founded
Wilsdorf and Davis in 1905 in London, which they renamed Rolex Watch Company,
Limited in 1915. After World War I, the company moved to Geneva, Switzerland,
where it has remained. By 1920, the brand was redubbed Montre Rolex SA and
eventually just shortened to Rolex SA.
Determined to find a way to protect watches
from dust and water, Wilsdorf tirelessly pursued a waterproof watch and, in 1922, the Rolex Submariner was introduced. As the
world’s first waterproof watch, the case rested within an outer case that was
watertight. By 1926, Wilsdorf introduced the Oyster case, making a completely
waterproof watch suitable for diving enthusiasts. Over time, Rolex purchased
the companies they sourced parts from, and each watch is now made entirely
in-house by Rolex’s highly trained experts. Some aspects of a Rolex are still
only completed by hand, such as the assembly and regulation of the calibers.
Les Acacias, Geneva serves as the brand’s
international headquarters. Built-in 1965 with a façade in the trademark Rolex
green, the complex houses the brand’s management, research and development,
design, communications, sales, after-sales service, final assembly of parts,
and quality control. The rigorous quality control each watch undergoes at the
Les Acacias facility ensures each piece is perfectly crafted to Rolex’s high
standards. Every watch is tested for self-winding, waterproofness, and
precision. Each watch receives the Green Rolex Seal with a five-year guarantee
at the end of the quality control process.
Until 2004, Bienne was the site of the Aeglar
Company, which made Rolex’s high-quality calibers. In 2004, Rolex acquired them
for allegedly more than a billion CHF. The site now employs more than 2000
people who produce the precise movements of a Rolex watch, including the
calibers, the patented Paraflex shock absorbers, and Parachrom balance springs.
Located in Geneva, Switzerland,
Plan-les-Ouates develops and produces quality cases and bracelets for Rolex
watches. This facility is the biggest of the four Rolex complexes, and six of
its eleven stories are underground for maximum security.
The site includes a state-of-the-art
laboratory with robotic inventory, iris security scanners, and Rolex’s pirate
gold foundry. They craft their three types of 18K gold in-house: yellow gold,
white gold, and Everose gold, Rolex’s proprietary pink gold. They also
manufacture their 904L stainless steel at this location. Other elements housed
here include an industry-leading ceramics department and top-rated scientists
who study lubrication, wear, and friction of the various metals used in the construction of a Rolex watch.
The facility at Chêne-Bourg houses dial and
gem-setting development and production. Rolex only uses flawless gemstones in
their watches, and the dial markers are crafted from solid gold. Before leaving
the Chêne-Bourg facility, all watch cases are hand polished to ensure a
to Tell if a Rolex Is Real
Rolex’s exceptionally high standard of
craftsmanship, strict oversight of every production element, and rigorous
quality control tests make Rolexes hard to imitate, though many people try. If you are wondering how to tell if a Rolex is real, check the
watch for these qualities:
- Rolex watches are only made in
Switzerland, so the real thing has “Swiss made” printed on the bottom of each
dial, in tiny print.
- Rolex watches never tick. They are
operated by an automatic movement, which is entirely soundless.
- Serial numbers are laser-etched on
the Renault (inner bezel) of all Rolex watches produced after 1960. Before
1960, the serial number was etched between the 6 o’clock lugs. Whatever serial
number you see should perfectly match the serial number on the certificate of
- A crown should be etched on the
glass at the 6 o’clock position on every Rolex. This can be difficult to see,
so you might need a magnifying glass.
- Rolex watches have a smooth case
back unless the model is vintage.
- The cyclops over the date should
be smooth and polished on a real Rolex watch. These are incredibly hard to
imitate, so, if you notice any flaw here, be wary.
Our Extensive Rolex Collection
With Luxury of Watches, you never have to
worry about whether the Rolex you purchase is real, regardless of purchasing new or pre-owned. We offer a wide
variety of styles, so you’ll be able to find the timepiece that speaks to you.
The quality craftsmanship will last for years, making any Rolex a worthwhile